***News Flash***--A customer is 4X more likely to purchase something that they have actually touched!
What does this mean for you? You can INSTANTLY Increase sales by tailoring your booth so that your customers "touch" more! Here are some useful tips for going about this...
- NO CLUTTER-Make things easy for potential clients to touch, feel, hold and access, without the FEAR of breaking pieces. If items are too cluttered and bunched together, people will be afraid of breaking things and hesitant to touch them.
- INVOKE THEIR SENSES-Pick up a piece that a potential customer is looking at and put it right in their HANDS. You can say, “Here, go ahead, this will help you see all of the detail in the piece” as you hand it to them. Works like MAGIC.
- USE MIND TOUCH-If you sell paintings, photography, large scale wall art or sculpture, which the potential customer cannot hold in their hands, you can still bring down a piece from the wall or pro-panel and place it where they can look closer... then use lots of adjectives to describe the texture, hues, form and all other elements of the piece that make it unique and superb. This is called "mind touch", when you trigger their senses by articulating the beauty.
- HANG & RAISE- Hanging items is also a great way to make people want to "touch". If using tables for displaying your work, make things more EYE LEVEL, by raising your tables with leg- risers.(Use home-made cut PVC pipe or you can purchase pre-manufactured risers if the thought of cutting your own is daunting)
- USE PEDESTALS-Tables are not always the best way to display work, but if you are going to use them, use them wisely and make the work as eye level as possible with risers and pedestals. This will help encourage touch. You DON'T want your customers to have to bend over to see your work. And keeping work lower, also means your pieces are not lit up as well by overhead LIGHT.
- GET CREATIVE-Wooden staircase banter tops can make good pedestals for some work. Paint or stain, for a professional look -(found at hardware stores. I found mine at Home Depot, but stores may vary so look around). There are lots of little tricks like this where you can get creative in designing your booth and as you do more shows you will come up with even more creative inexpensive ideas.
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How to Create a Booty Kickin' Booth Display -Is your booth display designed to sell, sell, sell? Or is it detouring and repelling potential clients without you even realizing it? Ease sales pressure by learning the “easy as pie” way to create not only a functional booth display, but one that makes a strong visual impact and naturally sells your work. Even if you have been doing shows for years and think you have this one mastered, I guarantee you will learn how some alterations can take you to a whole NEW level of sales!
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