When it comes to customer service, you will be hard-pressed to compete in the art market if you do not accept credit cards. Whatever blocks you have had about accepting them in the past… Move Beyond Them!
If you are doing things correctly, regardless of what you are selling, you should have a diverse array of price points. Some of the higher priced items will fall in the range beyond pocket change. Most people don’t keep that kind of cash in their wallets, and some not in their checking accounts either, even those with higher disposable incomes. Be prepared to offer clients the convenience of credit card purchases.
Let’s face it, we live in a world of convenience in the U.S. and that is what our customers expect. I know, I rarely carry cash myself. I have become dependent on the convenience of my bank debit card. If you are worried that merchant fees are going to suck up all of your cash flow if you offer this convenience and service to your customers, think twice. I assure you, the extra sales you will make by offering the service will by far offset this small expense to you.
I have done research in this area and can save you hours of painstaking work trying to chase down the best deal when it comes to merchant accounts. Navigating this arena can be tricky, as I know there are many predatory merchant services who are poised to take advantage of small business owners... which is probably why so many of you get the notion that accepting credit cards is not for you and your business.
I can help you find the right merchant account match for your business in a one on one personal consultation or low cost email session. I assure you, you will make more money in the long run by accepting credit cards. Clients really appreciate and expect this service in this day and age. It will encourage them not only to purchase your work, but to purchase more of it.
Also, don't fall into the trap of thinking that as long as there is an ATM close by... you don't need to accept credit cards. Marketing research points out that sales are an "in the moment" act. By the time a potential customer walks to an ATM machine, they have talked themselves out of buying your work.
You can find much more information about this topic and more valuable customer service tips, designed to help you increase your sales and profits and live up to your full business potential in my white-sheet The Art of Customer Service and Sales Techniques. A wealth of information and only 9.95
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